Research studies found 48% of people read moving signs while just 17% read the static signage.
Digital Signage is essentially a network of displays used to present dynamic information which is centrally managed from a server equipped with content management software. Other important components include a broadband network solution and services.
From eye-catching advertisements and in-store promotions, to news and announcements and up-to-the-minute timetables and schedules, such systems have enabled :
1. Government and educational institutions to share and distribute information and messages more effectively;
2. The hospitality industry to automatically switch out menus, room assignments, events, directions and more;
3. Financial institutions to provide real-time and on-demand communications;
4. Healthcare providers to inform, entertain and help their patients and visitors;
5. Manufacturers to improve internal communication and boost performance and teamwork.
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